You can find online a lot
about omni-channel, but how the deployments look like? A convenient solution is to have one centralized location where all the information is concentrated, like where the product is on the web, where it is in your store, etc. This data are then completed with information for the current user from one database, such as price, history, etc. Then it goes through the channels progressively before deciding to buy the product. Your goal should be to make it easier for him and make him stay with you. Have you experienced when the company has several sales points - a customer service, an e-shop, a store - but somehow they fail to cooperate? For example to view your orders on the web with a status that you made via a customer service or a store? The solution is omni-channel.